David Beaton is a leading innovator in the field of data-driven marketing. David holds an MBA in a combination of Marketing and Information Technology from the University of Toronto.

David’s ground-breaking work includes the introduction of the concept and practice of predictive modeling and advanced marketing decision sciences to leading Canadian marketers; the advancement of profit-based direct planning, and the development of Variation Marketing…an integration of data-driven marketing practices centred on recognizing and marketing to the unique differences that exist between customers.

David’s latest work, on the Personal Brand, uncovers ways for marketers to build a stronger total brand management system in two complimentary parts…the Public Brand, and the Personal Brand.

Other Highlights

Helped create and launch CANVID DATA SERVICES: online, realtime auto claims and inforce policies

Co-founded Spectrum Decision Sciences: introduced predictive modeling to clients in financial services, retailing, cataloging and other industries; including CIBC, BMO, Royal Trust, PetroCan, Hudson’s Bay, Eaton’s, Grolier, etc..

Developed and launched Customer Relationship Management consulting at Blitz, a leading international direct marketing agency.