:: To describe and understand customer behaviour

Customer Segmentation and Profiling
• Segmentation you can actually use

Product Category Structure Analyses
• Find out how your market really works

Model-Driven Campaign Evaluation
• Today's complex marketing campaigns require a better approach to post-analysis: Here's how.


:: To predict customer and prospect behavior

Predictive Modeling
• Accurate, Robust, Insightful, Actionable

Integrated Retention / Cross-sell Models
• Know where your customers are going, before they do.

Media Mix and Econometric Modeling


:: To manage budgets so as to maximize profits

Ad-Catalyst™
• Advertising and Direct ROI, Maximized

Marketing Navigator
• Simulate relationship, Maximize

Return on Investment Analysis
• Accurate, Robust, Insightful, Actionable

Lifetime Value Analysis
• Accurate, Robust, Insightful, Actionable

CRM Optimization™
• Taking 1:1 marketing to a whole new level of effectiveness

Return on Investment Analysis
• ROI in Action

LifeTime Value Analysis
• The basis of fundamental 1:1 marketing decisions

FSI Optimizer
• Model-based local media buying support

PALMS
• Model-based list management support


:: Enabling Technologies

Custometrics introduces an analytical approach to customer/prospect name matching algorithm
• Matching name and address data for customers and prospects is a foundation CRM technology. Custometrics brings a unique analytical perspective to this task, enabling its clients to gain a more complete, accurate and actionable view of customers to their decision-making.