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* Press Release
. Custometrics announces new way to measure,
predict and optimize the effectiveness of advertising.
*
Ad-Catalyst allows marketers to calculate optimal marketing-communication spending
plans: maximizing budget impact.
* Custometrics delivers
media mix magic: new tools helps clients find the right combination of
media channels to build their business.
* Custometrics model
drives acquisition for satellite TV.
* Custometrics model
leads to a 20% improvement in churn at a leading wireless service provider.
* Custometrics steers
sales teams to the right customers on Enterprise B2B software sales. |
