:: Headlines

* Press Release .  Custometrics announces new way to measure, predict and optimize the effectiveness of advertising.

* Ad-Catalyst allows marketers to calculate optimal marketing-communication spending plans: maximizing budget impact.

* Custometrics delivers media mix magic: new tools helps clients find the right combination of media channels to build their business.

* Custometrics model drives acquisition for satellite TV.

* Custometrics model leads to a 20% improvement in churn at a leading wireless service provider.

* Custometrics steers sales teams to the right customers on Enterprise B2B software sales.


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